Friday, October 15, 2004

Appealing To Our Lizard Brains: Why Bush Is Still Standing

"And when we are afraid, we are biologically programmed to pay less attention to left-brain signals -- indeed, our logical mind actually shuts itself down. Fear paralyzes our reasoning and literally makes it impossible to think straight. Instead, we search for emotional, nonverbal cues from others that will make us feel safe and secure."

And there's a nifty corollary: If by some chance you're not sufficiently terrified, then you must "hate America."

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