Monday, December 29, 2008

Our Unconscious Brain Makes The Best Decisions Possible

Contrary to Kahnneman and Tversky's research, Alex Pouget, associate professor of brain and cognitive sciences at the University of Rochester, has shown that people do indeed make optimal decisions -- but only when their unconscious brain makes the choice.

"A lot of the early work in this field was on conscious decision making, but most of the decisions you make aren't based on conscious reasoning," says Pouget. "You don't consciously decide to stop at a red light or steer around an obstacle in the road. Once we started looking at the decisions our brains make without our knowledge, we found that they almost always reach the right decision, given the information they had to work with."

See also:

Blind Man Sees With Subconscious Eye

TN has what is known as blind sight, according to de Gelder. Even though the primary part of his brain that processes visual information is destroyed, he still has more primitive parts of his brain intact, and these are capable of doing some visual processing. After all, one of the most basic functions of the visual system is to help an animal avoid obstacles or predators. TN still has some visual abilities -- he's just not aware he has them.

Oh, by the way, there's this book you should read . . .

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