The British Humanist Association will be administering all donations to the campaign, and Professor Richard Dawkins, bestselling author of The God Delusion, has generously agreed to match all contributions up to a maximum of £5,500, giving us a total of £11,000 if we raise the full amount. This will be enough to fund two sets of atheist adverts on 30 London buses for four weeks.
It's not that I disagree with Dawkins (indeed, the sentiment emblazoned on the bus advertisements could well be my life's motto), but the effort runs the distinct risk of backfiring.
I advocate ignoring religion to death; attempts to skewer it publicly will invariably serve as a call to arms to True Believers. Certainly Dawkins realizes this, just as he must certainly realize that the money his cause is raising could be put to far more expansive and exciting use.