Wednesday, March 05, 2008

Mixed Messages: Billboards Fuse Old, New Media

It's not as dramatic as the futuristic world imagined in 1982's Blade Runner that had Harrison Ford seemingly unable to escape high-tech signage promoting anything that could be advertised, but digital billboards nevertheless have descended on Los Angeles and other big cities.

Wednesday, Clear Channel Outdoor is launching its third network of digital billboards in L.A., and for the first time they'll feature breaking headlines bought and paid for by a major newspaper: the Los Angeles Times.

(Thanx: Elan.)

No comments: