Thursday, December 23, 2004

Manipulating our memories of food can influence what we choose to eat

"'We set out to test what we've known anecdotally - that false beliefs have repercussions, affecting what people later think and do,' said Loftus, whose research over the past three decades has changed the way scientists and the public view the malleable nature of human memory. 'We proved this; however, we also discovered that food is a surprisingly easy target for memory manipulation.'"

Oh, boy. The Orwellian implications are positively rampant.

(Thanks to Bill Dash for the lead.)

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